The Ethics of Research

Learning to carry out professional research is a skill that becomes invaluable in your career as a marketer. Ethical considerations are an integral part of any successful research endeavor.


Select a scholarly empirical journal article** in Business from the library’s full-text databases.

  • Paragraph 1: Provide a quick overview of the study.
  • Paragraph 2: Analyze the way the research study was completed from an ethical standpoint.
  • Paragraph 3: Assess if it was done well or not based on what you have learned so far.

This post must be 3 paragraphs in length. Since you are doing research, there must be citations in the body of the post and a reference list at the end. The goal is to apply learned concepts in order to show your understanding. You should steer away from quotations; they do not showcase your knowledge.

**What is a Scholarly Empirical Journal Article?

The article must end with a large reference list (more than 10 articles) and will contain citations in the body of the article. The article must describe a primary research study with human subjects. A description of the survey, methodology, data collection, analysis, and conclusions are included in the article. Once you have located an applicable source from AIU’s library, save a copy in Word or PDF.

Please do not use quotes or copy definitions. You will not receive credit for understanding the materials if you use the words of others. Keep in mind that since you did research and you have citations in the body of the post, you must also place a reference list at the end containing the textbook and the articles cited.

Your 3 paragraph main post and copy of the article must be submitted to the Discussion Thread by Sunday.


Interactive Reply 1:

Select one student’s post. Are there unanswered questions? Can you add to the post with more information?

Interactive Reply 2:

Read another student’s post and explain how the results of the study could be used in the workplace.

Each post should be one paragraph in length (75 words) and must be substantive in nature

Use of unoriginal text and excessive quotes indicates a lack of comprehension and shows that you may not have mastered the concepts.

You will submit a minimum of 5 paragraphs for the week. At least three paragraphs will be included in your MAIN POST and one paragraph each for your two Interactive Replies.


3 paragraphs

300 words

1st Interactive Response

1 Paragraph

75 words

2nd Interactive Response

1 Paragraph

75 words

TOTAL for U4 DB: 5 Paragraphs

3 Paragraphs

450 words

For assistance with your assignment, please use your text, Web resources, and all course materials.

Grade: University | Subject: Business

Business marketing      

     The scholarly empirical journal article which I had selected was Business marketing: An interaction and network perspective. This article discusses about the inter-organizational…



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