Assignment 1: Product Development Due Week 3 and worth 160 points Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory. That being said, in today’s global economy, investors and potential entrepreneurs must tap into the so-called “unexplored” market. In this aspect, health care establishments must utilize marketing, advertising, as well as sales strategies when pursuing new customers (e.g., suppose a health care investor wanted to build a small hospital in a rural community); this would entail exploration and logistical experimentation to determine who will patronize the facility. In an impoverished neighborhood, the feasibility of having lucrative profits may see diminishing returns, and so the venture may be not worth the effort. Also, suppose that the potential investor wants to sell mosquito deterrents (e.g., bedside netting in malaria-infested regions of Asia or Africa); then it would be wise to investigate the number of beds that are actually in the village, and who would be willing to purchase them. These activities take into account the investor portfolio, as well as the feasibility of marketing and selling the product. Such exploration also examines competitors, cultural differences, and—most important—identification of the customer. Identify a local health care establishment (e.g., hospital, rehabilitation center, emergency medical center) and determine its product development practices. Utilize concepts from previous weeks to substantiate information, as needed. You may develop the discussion based on the ideas presented here, but feel free to inject any salient marketing strategy that you believe might support your presentation. Write a three to four (3-4) page paper in which you: 1. Justify the purpose of the selected health care establishments’ product(s) / service (s) and their associated life cycle(s). 2. Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages. 3. Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s) / service(s) that they provide. 4. Outline a survey to capture patients’ expectations regarding the delivery and / or accessibility of product(s) / service(s) identified. 5. Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Write a formal justification report to an organization making a recommendation to implement a particular product, service, or program. The organization may have a business, governmental, professional, or social focus. The report may focus on a “real” or “made-up” recommendation, but you should direct the report to an actual organization, even if you do not plan to actually submit the report. The audience within the organization will be whatever level is most appropriate to make a decision on the topic of your report. Write a minimum of 4-6 single-spaced report pages (not including the table of contents, transmittal form, executive summary, or title page). Organize the reports by section headings. The report should contain relevant and applicable graphics (at least one). The findings should be based on research, including at least one (1) primary source and at least three (3) secondary sources. Sources should be credible and reliable (no Wikipedia). The report should reflect a style and format appropriate for business, i.e., single spacing and bullet points are acceptable for the business report. Headings, figures, and appendices should follow guidelines of APA style. All in-text citations and the references page should be cited according to APA style, 6th edition guidelines. Preliminary parts Title page Transmittal (1 page) Table of contents Executive summary (1 page) Report text Introduction Problem statement Method used Findings Analysis Conclusion Addenda References Appendices Your assignment must: Be typed, single spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Use sentence variety and effective word choice in written communication. Organize ideas logically by using transitional words, phrases, and sentences. Support ideas or claims in body paragraphs with clear details, examples, and explanations. Apply writing process strategies to develop formal business reports and/or proposals. Use technology and information resources to research issues related to selected topics. Write clearly and concisely using proper writing mechanics.
One afternoon, while finishing up your shift as the stock manager at Circus Supermarket, the store manager tells you that he desperately needs some help with an inventory problem. In the back of the store, he shows you an unmarked, unopened tin can and explains that the owners of the store are threatening to fire him and all his staff if they cannot keep track of the items that they sell. There are no inventory records to trace the origin of the can, so he asks you, the stock manager, to help him figure out what is inside. There is one catch. He does not want to open the can, just in case there is something expensive inside. Instead, you as the stock manager will ask questions about the can from the store manager, your instructor. Ask at least two questions: You should first ask at least two questions about the can itself, and your instructor will answer all of the questions you have about the can. Be sure to read the questions posed by your classmates to avoid asking the same questions and to further expand the investigation with new questions. You can also request that the store manager do things to the can and then report back with the results. For example, if you would like to ask, "What sounds do you hear when you shake the can?" that can count as one of your questions. Create your hypothesis. After you have asked at least two questions of your own and have collected additional evidence based on the questions your classmates have provided, you should then develop and post a specific, testable hypothesis about what is in the can. Your hypothesis should include what you believe is in the can, along with the supporting evidence you collected from the discussion that led you to that hypothesis. Respond to classmates & revise your hypothesis. During the week, you should also respond to your classmates' questions and revise your hypothesis as new pieces of evidence emerge that prove your hypothesis incorrect. Note: You will be evaluated this week on your investigation of the mysterious can and your use of scientific inquiry, not on the accuracy of your guesses. Discussion Requirements: Participating in discussion does not necessarily mean posting dozens of times or showing everyone what you know or that you have studied all night. Good discussion participation involves people trying to build on comments from others, and on showing appreciation for others’ contributions. Discussion also involves inviting others to say more about what they are thinking. Below are some specific behavioral examples of strong participation: Ask a question or make a comment showing you are interested in another person's post and encouraging him or her to elaborate. Post a resource (a reading, web link, video, quote, etc.) not covered in the Syllabus but adding new information or valuable perspectives to our learning. Make a comment underscoring the link between two people's post sand make this link explicit in your comment. Make a comment indicating you found another person's ideas interesting or useful. Be specific as to why this was the case Contribute something that builds on, or springs from, what someone else has posted. Be explicit about the way you are building on the other person's thoughts. Please note borrowed material (quotes, summaries, or paraphrases) should make up no more than 10% of the total word count for all written assignments in this course. All writing in all assignments must be your own original work, in your own words, and in your own language. As always, be sure to provide appropriate citations, references, and links to any information you use in this discussion. For help with APA citations, refer to the APA Quick Reference.